New this year: Pre-Conference Sessions on Monday, October, 17. See Schedule.


In the digitally transformed workplace, amazing things happen when business and technology join forces.

ASUG invites you to join us in aligning IT professionals and those in the line of business at the ASUG BI + Analytics Conference, formerly known as the SAP Analytics and BusinessObjects Conference (SABOC). This expanded experience is tailored to incorporate the business user and bridge the gap between analytics and outcomes. Become part of our rich community of BI and analytics experts and SAP insiders so that you can learn from the pros and tap into your peers for knowledge and networking that will last long after the conference is over.

Each registration includes a choice of two hands-on sessions that will turn classroom skills into real-world results. Our speakers and presenters, including analytics thought leaders and authors, Wayne Eckerson and Claudia Imhoff, demonstrate how to turn data into insight and drive business results. Let’s break the barriers between data collectors, analysts, and users together and cultivate what brings true value to your company – the people.

Sponsorship Opportunities

Do you want to be part of the ASUG BI + Analytics Conference? Become a sponsor today.

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Get Your Boss On Board

Customize this justification letter to convince your boss of the many benefits of attending.

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View Tracks

View a full description of the of tracks and content areas that will be presented at this year's conference.

View Tracks

Keynote Speakers

Wayne Eckerson Director of Research and Consulting, Eckerson Group
Claudia Imhoff, Ph.D. President & Founder, Intelligent Solutions, Inc.
Geoff Scott Chief Executive Officer, Americas' SAP Users' Group
Volker Kirchgeorg Products & Innovations Chief Operating Officer | SVP Strategy, Operations & Development Services, SAP
Timo Elliott VP, Global Innovation Evangelist, SAP
Meredith Baldock Program Manager, Westinghouse Electric Company: SAP Data Governance

Who Should Attend?

  • Business Mgmt - VP/Director/Manager
  • Business Functional/LoB
  • BI/Analytics Analyst
  • IT VP/Director/Manager
  • Enterprise Architect
  • Solution Architect
  • BI/Analytics Architect
  • IT Specialist

“Awesome content!! I am hooked into ASUG and consider myself fairly 'in the know', yet I had no idea about the wealth of learning SAP opportunities. I can't wait to look up University Alliance members in my area!! - Carolee Carlin, Project Manager, International Paper ”